AMERICAN EXPRESS:
NBA ALL-STAR EXPERIENCE
TALK OF THE TOWN OUTSIDE THE COURT
At NBA All-Star Weekend, American Express turned up the heat with Outside the Court, an electrifying fan experience that lit up Gateway Plaza in Salt Lake City. The plaza became the heart of the action, transforming into an unforgettable block party with live game broadcasts. Fans immersed themselves in the culture, hitting our market for custom NBA merch and indulging in wild, one-of-a-kind drinks at the exclusive Dirty Soda Shoppe speakeasy. It was a celebration of basketball like never before!
Get a taste of the action here
Agency: Momentum Worldwide
