AMERICAN EXPRESS:
WNBA ALL-STAR EXPERIENCE
UNLOCKING YOUR INNER FANDOM
At WNBA All-Star Weekend, AMEX lit up the scene by celebrating the electric energy every fan brings—the very energy that’s fueled the W’s fandom from the start. Fans got to dive into the excitement by uncovering their unique fan personality through fun, interactive prompts. We showcased their vibe with a selfie on our digital gallery wall and sent them home with custom merch.
But that wasn’t all! Fans also enjoyed fireside chats with WNBA All-Stars Aliyah Boston & Kahleah Copper, and got to hear the players' journeys from inside a giant basketball. It was an unforgettable experience that truly brought their fandom of the W to life.
Catch the fan experience here
Agency: Momentum Worldwide
